The crypto, blockchain, and DeFi sectors are booming faster than a Bitcoin rally, with the global blockchain technology market expected to hit $248.9 billion by...
The fitness and nutrition industry is flexing some serious muscle when it comes to social media marketing. With the global digital fitness market projected to...
PDF | Drawing from the Uses and Gratifications Theory (UGT), this study explores the influences of the gratifications derived from the use of the WeChat…...
PDF | The field of marketing communications studies is often called on to close the gap between marketing and computer-mediated studies. This chapter… | Find,...
PDF | The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring… |...
PDF | In developing world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to adopt social media marketing technology (SMMT) rely heavily… | Find,...
PDF | The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need…...