The Ethical Use of AI in Digital Marketing
Artificial Intelligence (AI) has become the new intern of marketing teams — it’s eager, fast, and may often require supervision. Despite fears that AI would...
Category : Digital Marketing
How to Plan a Digital Marketing Budget
Marketing budgets have fallen in recent years, but expectations continue to rise. Today’s marketers need to do more with less which means more optimized campaigns,...
12 Must-Have SEO Extensions for Chrome
If you use SEO in your marketing activities, you’ll know it takes a lot of time and effort. That’s why SEO experts use Chrome extensions...
Should Brands Advertise on Twitch?
Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years,...
What Is Omnichannel Marketing?
As customers have come to expect personalization and demand a seamless customer experience both online and offline, companies have had to embrace omnichannel marketing. Omnichannel...
How to Conduct a Successful Digital Marketing Audit
With digital marketing, there’s always room for improvement. The pace of change is fast when it comes to digital channels, which means that marketers constantly...
SWOT Analysis for Digital Marketing: Guide and Template
A SWOT analysis is one of the most beneficial tools for marketers. It can help drive and optimize a digital marketing strategy by helping marketers...
RSS Feed Generator, Create RSS feeds from URL
RSS Feed Integrations Make your RSS feed work better by integrating with your favorite platforms. Save time by connecting your tools together. No coding required...
The Marketer’s Guide to Running a Successful Customer Loyalty Program
In an age where consumers are overwhelmed by choice and demand personalization, driving customer loyalty is essential to a company’s long-term growth and success. As...
A Guide to Voice Search Optimization
page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game....