Best Social Media Marketing Strategies for Fitness & Nutrition Brands
The fitness and nutrition industry is flexing some serious muscle when it comes to social media marketing. With the global digital fitness market projected to...
Category : Social Media Marketing
(PDF) Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands
PDF | Drawing from the Uses and Gratifications Theory (UGT), this study explores the influences of the gratifications derived from the use of the WeChat…...
(PDF) Social Media Marketing and Luxury Consumption: A Literature Review
PDF | People and companies worldwide are by now involved and attached to web 2.0 technologies and in particular to social media platforms. In this…...
(PDF) The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context
PDF | Purpose – The purpose is to investigate the impact of social media marketing activities in the context of Saudi consumers of social media....
(PDF) Social Media and Its Implications for Marketing Communications
PDF | The field of marketing communications studies is often called on to close the gap between marketing and computer-mediated studies. This chapter… | Find,...
(PDF) Search engine marketing and social media marketing predictive trends
PDF | The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring… |...
(PDF) Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology
PDF | In developing world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to adopt social media marketing technology (SMMT) rely heavily… | Find,...
(PDF) Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach
PDF | The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need…...
(PDF) Analyzing the role of social media marketing in changing customer experience
PDF | Social media is becoming more and more popular as a medium for marketing and promotion. Banks, for example, have spent a substantial amount...
Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even...