Artificial Intelligence (AI) has become the new intern of marketing teams — it’s eager, fast, and may often require supervision. Despite fears that AI would replace marketers entirely, what we’re seeing instead is a symbiotic relationship between this technology and digital marketers. In fact, our 2024 Global Digital Skills & Training Report reveals that marketing leaders are integrating AI-driven initiatives into their strategies and many are anticipating a significant impact…
The Ethical Use of AI in Digital Marketing
