The Marketer’s Guide to Running a Successful Customer Loyalty Program

In an age where consumers are overwhelmed by choice and demand personalization, driving customer loyalty is essential to a company’s long-term growth and success. As a result, many brands are investing in loyalty programs, with many seeing a healthy return on investment. Over the years, the customer loyalty scheme has evolved. But at its core, the model remains the same: offering people a level of reward and exclusivity that incentivizes them…