As customers have come to expect personalization and demand a seamless customer experience both online and offline, companies have had to embrace omnichannel marketing. Omnichannel marketing is a step up from traditional multichannel marketing that focuses on promoting a brand across multiple channels. The aim of an omnichannel marketing strategy is to create a seamless customer experience that is personalized, simple and relevant across all channels to help drive traffic…
What Is Omnichannel Marketing?
